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- ✍️ Their name, hand-knitted letter by letter
- 🎨 30 wool colors, 53 charms, 10 bag colors
- 🎒 Two sizes, made for ages 3 to 12
Tap a bag and your name gets its colors, in that order.Longer name? The colors just start over from the first one.
Scroll inside the box and select your color
Same size as the single flowers
Fruit charms approx. 2.8 x 3.2 cm
Small approx. 2.8 x 3.2 cm · Large approx. 5 x 7 cm
- ↺30-day money-back guaranteeon damaged or wrong items
- ✔Free shipping
- 🧵Hand-knitted to order
Two sizes, one for every age
Small is sized for little shoulders at preschool. Medium fits A4 folders, a lunch box and a water bottle for the real school day.
Real mornings, real first days

Ready for the big day
One look back from the steps and in they go.

The gift they remember
Lands differently to another toy. Used every day after.

Every kid, their own bag
Script or print, charm or none. No two come out the same.
First bus, first day
A little more confidence walking up those steps when the bag is unmistakably theirs.
No more mix-ups
No labels, no marker on the tag. The name is knitted right into the bag.

Not printed. Knitted.
A real person forms every letter from chunky wool and stitches it onto the corduroy by hand. Nothing is pressed, printed or glued on, which is why it still looks like this in May.
30
wool colors to choose from, so their name comes out exactly the shade they picked.
Real mornings, real first days
This is what it looks like when a kid finds their own name on their own bag.
They spot it instantly
In a hallway full of identical bags, theirs is the one with their name knitted across the front.
Ready for the big day
Name on, straps snug, one look back from the school steps and in they go.
Every kid, their own bag
Pink, yellow, green or blue. Script or print. A charm or none. No two come out the same.

The gift they actually remember
Birthdays, first day of school, Christmas morning. A bag with their own name knitted on it lands differently to another toy, and it gets used every single day after.
Spot the difference
Ours next to the name bag you find in a big shop.
A typical name bag
- A printed name, at most
- Made in bulk for everyone
- One size fits nobody
- One lettering color
- Blends in with every other bag
CozyLoves
- Hand-knitted wool name, not a print
- Made to order, for one child
- Two sizes, ages 3 to 12
- 30 wool colors and 53 charms
- Theirs at a glance on the coat hooks
Customer Reviews
Just took it out of the bag. Zipper is solid and the corduroy is thicker than it looks online. Yellow is bright, same as the picture. I love it.
— Marissa T.Nina in yellow on the light blue, with the little flowers. Came wrapped and neat. Letters are thick wool and stitched on tight.
— Colleen B.Queen in the mix of colors with the cherry charm. Inside is lined and the straps are padded. She wore it out of the room.
— Vicky R.The cute charm is stitched on, not clipped. Inside holds her folder with room to spare. Yellow is even nicer in person.
— Amira H.Just picked it up and opened it in the car. Black on the off white looks clean. Went with the print style and it reads clearly.
— Noa D.Khaki with the white print letters. Neutral enough that he will use it for a few years. Straps feel sturdy.
— Shira M.Artem in two colors with the cow charm. Sits on his shelf like it belongs there. He will not let anyone else touch it.
— Olena K.Two bags for twins, different colors. Both names correct.
— Karen S.Her teacher spotted it right away. No more cubby mix ups.
— Allison R.Letters are a bit smaller than I expected but the quality is there.
— Erin M.Came in nice packaging, ready to give.
— Diane W.Medium for second grade. Lunch box and a thin binder fit fine.
— Molly C.Medium fits our 8 year old perfectly. Name is centered and even.
— Jenna P.Lovely gift. Would be nice if it came with a little card about the hand stitching.
— Susan H.Good for kindergarten. Not for a heavy load of books.
— Whitney T.Isabella, all eight letters, no issues. Spelled right and lined up.
— Amanda S.Shipped to my grandson out of state. Arrived on time.
— Barbara L.He picked red with the print font. Proud of it on the bus.
— Hannah S.The wool color matched the chart. No surprises.
— Courtney H.Easy gift for a toddler. Something with their name always works.
— Nancy R.Two kids, two names. Nobody grabs the wrong bag anymore.
— Caitlin B.Three charms and her name. She has not put it down.
— Lauren B.Baby shower gift. The mom cried.
— Carol P.Ordered late in August and was nervous. Made it a few days before school.
— Erica L.Pulled on the letters to check. Nothing moves.
— Heather G.Gave one to my niece and now her sister wants one. Ordering again.
— Deborah T.Washed it after a juice spill. Letters held up.
— Natalie P.Took a little over two weeks to arrive. Worth the wait.
— Kristen D.Felt personal without being over the top.
— Jessica E.First day of daycare and she would not take it off.
— Vanessa H.Off white with a navy name. Simple and classy.
— Nicole F.My mom ordered it for my son. Arrived before his birthday like promised.
— Michelle B.Brown hides dirt well. Important with a five year old.
— Alyssa G.Size guide was accurate. Small was right for my 4 year old.
— Stephanie L.Pink teddy charm matches the bag. Cute gift.
— Laura K.First backpack she actually takes care of. The name helps.
— Lindsey D.My husband was skeptical about a knit backpack. Now he wants one for our nephew.
— Brittany W.Shipping was a bit slow but it made it before the party.
— Angela D.Fits the pre-K folder and a change of clothes.
— Morgan K.Ordered the same yarn for both kids and the bags match.
— Megan C.Christening gift with the baby’s name. Something she can use later.
— Cynthia G.We added the strawberry charm. She calls it her strawberry bag.
— Jamie N.Black bag, red name. He says nobody else at school has one like it.
— Ashley N.The mix of colors option made it feel custom.
— Rebecca S.My 9 year old was worried it would look babyish. It does not.
— Kimberly R.Bag is well made. Zipper is stiff for a 3 year old to open alone.
— Tara V.One for each of my sister’s three kids. They look like a set.
— Emily J.Both kids, both names right, colors as pictured.
— Andrea F.You can tell the letters are done by hand. Second order from this shop.
— Kelly J.She keeps her crayons and a stuffed bunny in it.
— Julie F.Light on small shoulders. Four blocks to school, no complaints.
— Brooke W.Got exactly what the preview showed.
— Sarah O.Not another toy. This one gets used.
— Christine A.Nice quality. A chest strap would be a plus.
— Tiffany S.Stitched on, not ironed on. Will not peel like the labels we tried.
— Shannon M.Questions
How long does it take?
Standard shipping is typically 7 to 12 days, depending on your location. Because every bag is made to order with your child's name, please allow 1 to 3 extra days for it to be knitted and ready to ship. Need it sooner? Expedited shipping is available at checkout.
How many letters fit?
We knit up to 8 letters on every bag, in both sizes.
Can the name be more than one color?
Yes. In the wool step, tap Mix of colors and pick one of the example bags. Each letter is knitted in its own wool in that order, exactly like the photo. Rainbow wools are coming soon.
Will the letters come off?
No. They are stitched onto the corduroy by hand, not glued or ironed on.
What if it arrives damaged or wrong?
You’re covered by a 30-day money-back guarantee or a free replacement if your bag arrives damaged, defective, or with the wrong details. Because each bag is knitted with your child's name on it, it can’t be returned otherwise, so please double check the spelling before you order.